On-campus training featuring up to three customized sessions for teams or mixed-sport athlete groups. Programming covers NIL education, brand monetization, product deal for all participating athletes to support content creation education, tailored curriculum, worksheets, take-home assignments, and a staff recap with clear next steps.

Four in-person training trips throughout the academic year, each using either a Cohort Model or Broad Impact Model.

Day 1 | delivers structured athlete workshops with full materials and a staff recap.

Day 2 | provides on-campus office hours for one-on-one athlete strategy sessions.

Virtual Support | Includes two virtual Q&A sessions for administrators.

An immersive, in-person certification experience where athletes work side-by-side in a live cohort to build, monetize, and scale their personal brands. Over five days, athletes receive hands-on training in content creation, deal strategy, pricing, pitching, analytics, and platform growth leaving certified with real assets, systems, and a clear NIL roadmap.

A semester-based administrator training system that includes two on-campus training days per semester plus monthly virtual coaching. Departments receive the SGU Curriculum Binder, slide decks, templates, and rights to certify athletes on their campus.

A full-scale, year-round partnership that includes four on-campus visits, a dedicated local SGU representative for daily support, monthly virtual coaching, and complete access to SGU’s curriculum, resources, and certification tools.

A comprehensive, self-guided certification that equips athletes with everything needed to build, monetize, and scale their personal brand. Learn proven NIL strategies for content creation, brand partnerships, pricing, pitching, and platform growth so you can dominate NIL during and beyond your playing career.

AthleteCon is the premier event for athletic departments looking to develop their athletes beyond the field. Athletes participate in hands-on workshops led by industry leaders like Meta, TikTok, Snapchat, and more — giving them the tools to grow, monetize, and manage their personal brand. They also gain real opportunities to secure brand deals, paid internships, and career pathways during the event.

At the same time, athletic department staff receive practical training on building stronger curriculum, advancing athlete development, and elevating the overall athlete experience.