My Story

Growing up as a competitive dancer, it was only natural for me to join the UNC Charlotte dance team during my freshman year and become an NBA dancer for the Charlotte Hornets, representing my hometown my sophomore year. The feeling of running onto the court and cheering for the city I grew up in was an unmatched experience. At just 19 years old, I was the youngest person ever to make the team. However, it was during an interview with a media outlet that I realized I had been ignoring my passion for the media industry, which I had developed at a young age.

It all began when I taught myself how to use iMovie, creating recaps of my middle school summers. As I progressed through high school, my interest in video editing continued to grow, and I even took on the responsibility of hosting and editing the morning announcements.

Realizing that I wanted to pursue a career in media, I made the decision to step away from the team during my junior year and worked at Ryan Seacrest Studios at Levine Children’s Hospital. It was there that my passion found a new outlet as I hosted a sports show called “Sports with DJ Sammy G,” that was broadcasted to over 300 pediatric patients. This experience opened doors for me, leading me to work with a local media outlet where I had the privilege of interviewing the Carolina Panthers, various teams from the ACC and SEC, and even the Charlotte Hornets — a full circle moment.

I TOOK WHAT I DID AT ESPN AS AN EDITOR AND LEARNED HOW TO DO IT ON MY PHONE.

As my journey in the media industry progressed, I realized that I had missed out on a valuable fanbase that was right in front of me during my time as an NBA dancer. Looking back, I wished I had known how to effectively leverage my platform and create a strong online presence that would have propelled my career to new heights.

As my journey in the media industry progressed, I realized that I had missed out on a valuable fanbase that was right in front of me during my time as an NBA dancer. Looking back, I wished I had known how to effectively leverage my platform and create a strong online presence that would have propelled my career to new heights.

While I was working at ESPN, I realized what truly sparked my passion: connecting with athletes and diving into their stories beyond their analytics. This discovery led me to make a bold decision and leave ESPN to launch my own YouTube channel. I wanted to create a platform where I could interview professional athletes and showcase their lives off the field. The channel gained significant traction and became a catalyst for my next exciting venture.

Fueled by my love for storytelling, I established a non-profit, running camps in Saint Croix, Saint Thomas, and Honduras with the goal of providing athletes with training in media professionalism, mental skills tactics, and financial literacy.

As my career progressed, I had the opportunity to become the Director of Social Media at a professional athlete gym. In this role, I had the privilege of overseeing various business and athlete accounts while managing an incredible social media team. It was during this time that my desire to make content creation accessible to athletes grew stronger.

Becoming a marketing agent allowed me to secure brand deals for professional athletes and create captivating content for their partnerships. This experience further fueled my passion for branding.